ЗБІРНИК НАУКОВИХ ПРАЦЬ ПОДІЛЬСЬКОГО ДЕРЖАВНОГО АГРАРНО-ТЕХНІЧНОГО УНІВЕРСИТЕТУ (ЗНП ПДАТУ) Zbìrnik naukovih pracʹ Podìlʹsʹkogo deržavnogo agrarno-tehnìčnogo unìversitetu PODILLIAN STATE AGRARIAN AND ENGINEERING UNIVERSITYCOLLECTION
K. Voloshchuk, Dr. Sc. (Econ.), Professor State Agrarian and Engineering University in Podilya
ESSENCE AND COMPONENTS OF INNOVATIVE INVESTMENT POTENTIAL OF THE AGRO-INDUSTRIAL ENTERPRISES
In modern conditions it is necessary to understand its maximum opportunities to generate high activity which is shown in efective ensuring new and future technologies, products, processes, services as the innovative investment potential of the enterprise. We consider that the innovative investment potential of the enterprise is a set of resources and external and internal conditions of business activity, knowledge, abilities, practical skills, competences, experience of management and the personnel the forming readiness, ability of efective use of opportunities of
the organization for satisfaction of needs of consumers, interests of owners and the personnel and achievement of mission and is more whole than the organization.
At the same time it should be noted that innovative processes are infuenced by various factors which can be generalized as infuence on development of separate components and in general the innovative investment potential of the enterprises. Te developed structurization of components of potential will promote its more objective assessment and gives base for defnition of the directions of innovative and investment development of the enterprise.
